1. Internet-only options abound. You can find things online that you just can’t find in stores: specialty foods, rare Lego sets, collector’s items, hard-to-find sizes. Many colors, styles and items are “internet only.”
2. Returns are easy (if you buy from stores that allow for easy returns), and this makes gifting easier, too. If I buy my brother-in-law a sweater from the Gap and he hates it, he can walk into any Gap in America and return it. He doesn’t even have to tell me.
3. Buying online can save money. I love to compare prices, google discount codes, and read reviews while I’m shopping: I’m much more confident about my purchases with the extra information.
4. The merchant ships your gifts for you. I hate going to the post office, so if I’m buying a gift for a far-away friend, I love to do it online: the merchant takes care of shipping, and often for free.
5. Online shopping suits my personality. I hate making snap decisions. I can’t reflect on whether or not my mom would like those throw pillows while I’m standing in the aisle at Target. If I shop online, I don’t have to make a fast decision in the store before I move on to the next place. I have time to think about it, and I love that.
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